be:e communication is a Berlin-based PR consultancy founded by Birte Ehrich, specializing in strategic, aesthetically refined communication for female founders, independent labels, and high-aesthetic brands across fashion, beauty, lifestyle, and luxury hospitality. When she approached me, there was no brand identity and zero visual reflection of her 10+ years of expertise. I developed a complete brand identity system from scratch — from the custom "be:e" wordmark to a refined color palette, clear typographic system, and comprehensive CI guidelines. Every element follows one principle: reduced, precise, distinctive. Premium without being loud.
For the full case study, feel free to check out this project on my Behance — or visit beecommunication.de to see the brand in action.
Tasks
- Full corporate identity — custom wordmark, brand icon, color system, typography, CI guidelines
- Brand applications — business cards, letterhead, packaging, and merchandise
- Flexible website design for beecommunication.de — modular layout adaptable to evolving content and services
