Let Moon Go is an independent, self-published art book written entirely in poetic form by Dya Singh — who became both a close friend and creative partner — and fully illustrated and designed by me. Spanning over 400 pages, it tells a journey of love, loss, and self-discovery through 369 poems, structured into nine moon phases, each reflecting a different emotional state. I created more than 200 hand-drawn illustrations that weave seamlessly with the text, forming a cohesive visual and emotional narrative. Beyond the book, I shaped its overall visual identity, designed promotional materials for both print and digital platforms, and continue to craft and manage its social media presence to authentically grow the project’s reach. This work highlights my ability to take full creative ownership — from concept to final execution — across multiple mediums.
Tasks
- Full creative direction for the Let Moon Go project, including art direction for web presence and visual identity. (www.letmoongo.art)
- Complete book design and typesetting of a 400+ page illustrated poetry book.
- Creation of over 200 entirely hand-drawn, original illustrations, shaping the book's visual narrative and emotional tone.
- Design and production of promotional assets for website, social media, and the physical merchandise (bookmark, flyer, posters, apparel and so on.)
- Ongoing creation, curation, and management of the Let Moon Go social media feed, ensuring a cohesive Brand Visual Design.
Client
Self-designed and Self-publication.
