Wella Aktuell is a digital publication created for the sales department (B2B) of Wella Professionals. It provides the sales force with an interactive tool to present all new launches and targeted offers of the Wella portfolio. Developed by mfk corporate publishing in 2012, the format has been managed and published monthly for Germany, Austria, and Switzerland in three language versions ever since. For two years I took on a key role within the mfk design team, continuing the editorial and interaction design and adapting layouts and content for the different markets. The design combines interactive navigation, video integration, and dynamic visuals – setting a standard for digital brand presentations.
Tasks
- Editorial and interaction design for the tablet-optimised B2B sales publication
- Adaptation and localisation of content for Germany, Austria and Switzerland (DE/FR/IT)
- Creation of interactive layouts and navigation levels.
- Ongoing monthly design updates, asset production and file preparation
- Contributing to a project that, led by mfk corporate publishing, set a global benchmark for Wella’s digital sales tools.
Client
mfk corporate publishing for Wella Professionals
