Wella Aktuell is a digital publication created for the sales department (B2B) of Wella Professionals. It provides the sales force with an interactive tool to present all new launches and targeted offers of the Wella portfolio. Developed by mfk in 2012, it has been published monthly for Germany, Austria, and Switzerland in three language versions ever since.
The design combines interactive navigation, video integration, and dynamic visuals – setting a standard for digital brand presentations.
Tasks
- Editorial design for a digital B2B sales publication optimized for iPad.
- Content adaptation for DE, AT, CH-D, CH-F, CH-I.
- Creation of interactive layouts and navigation levels.
- Monthly production and design updates.
- Setting a global benchmark for the brand's digital sales tools.
Client
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